Advertising - Testimonials & Special Offers (M)

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Presenter: Ruben Mackellar

Ruben Mackellar will provide an informative breakdown of two problematic areas within AHPRA’s Advertising guidelines: Testimonials and Special Offers.

Testimonials – we will cover:

  • What is a testimonial
  • What are the AHPRA rules on testimonials
  • Examples of clear testimonials
  • What may not be a testimonial
  • Information on ‘control” of platform rules
  • Clear information regarding third-party sites – reviews vs testimonials
  • Common third party sites that are likely to lead to testimonial issues compared to those that may not
  • Social media and consumer comments

Special Offers – we will cover:

  • What is a special offer
  • What are the AHPRA rules around special offers or discounts
  • How do these rules contradict each other
  • What further clarification has AHPRA given on time-limited offers
  • Some examples of special offers that are likely breaches
  • Some examples of special offers that may comply
  • Some common conditions as examples
  • Where to place special offers so you can control the length of offer and make changes as required
  • How to promote special offers and your business

All provided material and case studies in this webinar will be presented with strict adherence to AHPRA’s Advertising Guidelines & Australian Consumer Law.

About Ruben

Ruben was the Communications Officer at Osteopathy Australia from 2017-2019. Previously, Ruben worked with large brands and companies such as GoPro, Fitness First, Danone, the Department of Premier and Cabinet, Seven West Media (Channel 7), Channel 10 and a host of other SMBs. During his young career, Ruben has overseen an audience of over 1M+ followers across all major social media platforms (Facebook, Instagram, Twitter, Linkedin & Youtube). 

Osteopathy Australia Partners

We work with these complementary key organisations as an essential part
of providing high quality healthcare for Australians.

Guild Insurance
BioCeuticals
GuildSuper
Medicare
VIC Worksafe
National Rural Health Alliance
SCU
Australasian College of Sport & Exercise Physicians
EMS
HICAPS
NSW Workcover
Better Pain Management
Australian Osteopathic Accreditation Council
QLD Worksafe
Arthritis Australia
MAIC QLD
RMIT University
Health Workforce Australia
Member Advantage
Insurance Commission of WA
Victoria University
NSW SIRA
OPC Health
ESSA
Worksafe ACT
FlexEze
Cliniko
MAC SA
TAC VIC
DVA
Wentworth Advantage
Workcover WA
VIVOBAREFOOT
AHPA
Brooks Shoes
NT Worksafe
Sleepmaker
Associations Forum
Kymdan
London College of Animal Osteopathy
OIA
TAS Workcover
OBA
Pain Australia
MAIB
AHPRA
SA Worksafe
Serenity HLP by Regal sleep