Advertising - Testimonials & Special Offers (M)
Purchase Now: Member price FREE I Non-Member price $38
Presenter: Ruben Mackellar
Ruben Mackellar will provide an informative breakdown of two problematic areas within AHPRA’s Advertising guidelines: Testimonials and Special Offers.
Testimonials – we will cover:
- What is a testimonial
- What are the AHPRA rules on testimonials
- Examples of clear testimonials
- What may not be a testimonial
- Information on ‘control” of platform rules
- Clear information regarding third-party sites – reviews vs testimonials
- Common third party sites that are likely to lead to testimonial issues compared to those that may not
- Social media and consumer comments
Special Offers – we will cover:
- What is a special offer
- What are the AHPRA rules around special offers or discounts
- How do these rules contradict each other
- What further clarification has AHPRA given on time-limited offers
- Some examples of special offers that are likely breaches
- Some examples of special offers that may comply
- Some common conditions as examples
- Where to place special offers so you can control the length of offer and make changes as required
- How to promote special offers and your business
All provided material and case studies in this webinar will be presented with strict adherence to AHPRA’s Advertising Guidelines & Australian Consumer Law.
About Ruben
Ruben was the Communications Officer at Osteopathy Australia from 2017-2019. Previously, Ruben worked with large brands and companies such as GoPro, Fitness First, Danone, the Department of Premier and Cabinet, Seven West Media (Channel 7), Channel 10 and a host of other SMBs. During his young career, Ruben has overseen an audience of over 1M+ followers across all major social media platforms (Facebook, Instagram, Twitter, Linkedin & Youtube).