A guide for osteopaths: AHPRA advertising guidelines

Health practitioners are encouraged to make sure their advertising and marketing comply with the AHPRA's Advertising Guidelines, last updated on 14 December 2020.

The guidelines have been developed to help practitioners and other advertisers understand their obligations when advertising a regulated health service. The core role of the National Boards and AHPRA is to protect the public.

The National Law limits how regulated health services can be advertised. It is a professional obligation for registered health practitioners to advertise responsibly and support members of the community to make informed choices about their healthcare. When preparing their advertising, a health practitioner should always put the public first and ensure their advertising is not false, misleading or deceptive.

View the Advertising Guidelines
View the Social Media Guidelines

Further information

Osteopathy Australia offers mandatory CPD webinars on Advertising:
• An AHPRA-friendly guide to easy, ethical and effective marketing
• Advertising: Testimonials and Special Offers