Best practice guidelines for social media
Best practice guidelines for using social media. Dos and don'ts of how to interact online and stay compliant with AHPRA advertising guidelines.
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A guide for osteopaths: AHPRA advertising guidelines
Health practitioners are encouraged to make sure their advertising and marketing comply with the AHPRA's Advertising Guidelines, last updated on 14 December 2020.
The guidelines have been developed to help practitioners and other advertisers understand their obligations when advertising a regulated health service. The core role of the National Boards and AHPRA is to protect the public.
The National Law limits how regulated health services can be advertised. It is a professional obligation for registered health practitioners to advertise responsibly and support members of the community to make informed choices about their healthcare. When preparing their advertising, a health practitioner should always put the public first and ensure their advertising is not false, misleading or deceptive.
View the Advertising Guidelines
View the Social Media Guidelines
Further information
Osteopathy Australia offers mandatory CPD webinars on Advertising:
• An AHPRA-friendly guide to easy, ethical and effective marketing
• Advertising: Testimonials and Special Offers
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In this submission, we focus on how the Scope of Practice Review should aim to achieve affordable and universal access to best-practice health services and value for the consumer and health system. Osteopathy Australia advocates for every Australian to have access to high-quality healthcare and support, regardless of where they live. Australians also deserve to have access to funded osteopathy. This will drive better health outcomes, improve the utilisation of our healthcare resources, and help overcome the inefficiencies in primary care. There is a significant opportunity within osteopathy to leverage existing skillsets and scope of practice to address system inefficiencies and reduce the burden on other health practitioners.