Building your online presence and adhering to Ahpra guidelines with Doctify

The webinar:

In today’s digital-first world, having a strong online presence is no longer optional - it’s essential. This webinar will explore the current landscape of online visibility in healthcare, focusing on how patients are choosing clinics and practitioners based on their research online. With search engines and patient reviews playing a bigger role than ever, practitioners who don’t actively manage their digital presence risk being overlooked.

We’ll unpack Ahpra’s guidelines around online advertising and patient feedback to help you understand the difference between reviews and testimonials while building your reputation. You’ll also learn how search engine visibility impacts your practice’s growth, along with simple, cost-effective strategies for improving it - no big marketing budget required.

Finally, we’ll introduce Doctify, a platform helping over 220 million patients worldwide make informed choices about their care. We’ll demonstrate how the platform works and how it can support osteopaths in building trust, showcasing patient feedback, and attracting the right patients. Attendees will also gain access to unique OA member subscription rates, exclusive to this session.

Whether you're starting your practice or looking to grow, this presentation will provide actionable insights to help you succeed online.

Click here to see how Doctify complies with the Health Practitioner Regulation National Law and Ahpra's guidleines

Click here if you would like to register your interest with Doctify

Learning objectives:

1. Understand the current landscape of online visibility in healthcare and how it impacts your business - Explore how patient behavior is shifting in the digital age, and why a strong online presence is essential for clinics to remain competitive and discoverable.
2. Learn how to navigate Ahpra’s advertising and online presence guidelines - Gain clarity on what’s permitted when it comes to digital promotion and patient feedback under current regulatory standards.
3. Explore how being found on Google impacts your practice and learn how to enhance your online visibility without a large marketing spend - Discover practical, budget-friendly strategies to improve your clinic’s discoverability and attract the right patients.
4. Explore the tools available through platforms like Doctify - Learn how digital solutions can support clinic growth, improve patient engagement, and align with professional obligations in today’s healthcare environment.

Webinar presenters:

Benj Faiman is a former practising osteopath who now helps healthcare professionals grow their online presence and build stronger patient relationships. After graduating from Victoria University in 2021, Benj worked in both Australia and the UK, quickly building a busy practice where he regularly saw over 40 patients a week. While he found success in filling his calendar, he wanted to see more of the patients he truly connected with.

This led Benj to explore how healthcare professionals could better attract and retain patients who are the right fit. That’s when he came across Doctify, a healthcare review platform focused on improving transparency and trust in healthcare. Inspired by its mission, Benj moved back to Australia to join the team. Today, he works closely with clinicians to help them understand how to use patient feedback and online tools to grow their practice. Doctify has since supported over 220 million patients globally, and Benj is proud to be part of a team helping both patients and practitioners make better decisions and build stronger connections.

Nathan Hill leads Doctify Australia as Country Director, bringing deep expertise from his years with the UK team. He launched Doctify in Australia with one clear purpose: to help patients find the best care and support healthcare providers in collecting valuable feedback to deliver patient-centred care.

From supporting individual practitioners, clinics, hospitals, colleges, and associations, he has witnessed firsthand how the power of patient reviews strengthens a practice’s online visibility and reputation. He geeks out on applying tools like sentiment analysis and benchmarking to create a real-time feedback loop of insight and improvement, and all things compliance.

• 1 CPD hour
• Disclaimer: Content correct at the time of publication