Critical appraisal of research: Treatment benefit claims in clinic advertising

Content Author: Peter Lalli

Peter has a background in evaluation, research, systematic reviews and strategic planning in Government and Not-for-profit research centres. He achieved a commended thesis in applying the methodology of systematic reviews on social policy issues.

Peter is the primary contact at Osteopathy Australia around primary research rigour and the use of research in advertising claims.

Learning outcomes

• Educate participants about the importance of sound and appropriate advertising to professional standing

• Highlight the emergent risks of inappropriate advertising by regulated health professionals

• Outline good practice in using clinical research for advertising claims

Estimated CPD Hours: 30 - 40 minutes

Disclaimer: Content correct at the time of publication.