Advertising - testimonials and special offers

Presenter: Ruben Mackellar

Ruben Mackellar will provide an informative breakdown of two problematic areas within AHPRA’s Advertising guidelines: Testimonials and Special Offers.

Testimonials – we will cover:

• What is a testimonial
• What are the AHPRA rules on testimonials
• Examples of clear testimonials
• What may not be a testimonial
• Information on ‘control” of platform rules
• Clear information regarding third-party sites – reviews vs testimonials
• Common third party sites that are likely to lead to testimonial issues compared to those that may not
• Social media and consumer comments

Special Offers – we will cover:

• What is a special offer
• What are the AHPRA rules around special offers or discounts
• How do these rules contradict each other
• What further clarification has AHPRA given on time-limited offers
• Some examples of special offers that are likely breaches
• Some examples of special offers that may comply
• Some common conditions as examples
• Where to place special offers so you can control the length of offer and make changes as required
• How to promote special offers and your business

All provided material and case studies in this webinar will be presented with strict adherence to AHPRA’s Advertising Guidelines & Australian Consumer Law.

About Ruben

Ruben was the Communications Officer at Osteopathy Australia from 2017-2019. Previously, Ruben worked with large brands and companies such as GoPro, Fitness First, Danone, the Department of Premier and Cabinet, Seven West Media (Channel 7), Channel 10 and a host of other SMBs. During his young career, Ruben has overseen an audience of over 1M+ followers across all major social media platforms (Facebook, Instagram, Twitter, Linkedin & Youtube). 

Disclaimer: Content correct at the time of publication.