Sharing knowledge opens doors for us all 

Join us this Osteopathy Awareness Month to promote the benefits of osteopathy and raise the profile of the profession you love.
As a valued member, we need your help in our Osteopathy Awareness Month campaign this April, and we have made it easy for you to support this awareness drive. 

Living with pain should not be normalised, and life without pain is worth celebrating! So, we’ve designed a campaign to promote the health and wellbeing benefits of osteopathy with everyday Australians.

Osteopathy Awareness Month is an opportunity for you to engage with your own audiences. In promoting your profession, you highlight your own knowledge and services, increasing social engagement and encouraging bookings.
Osteopathy Awareness Month is an extension of World Osteopathic Healthcare Week taking place 15-21 April. Dedicated to celebrating and promoting osteopathy, this month is about sharing your knowledge with a wider audience.

Five reasons for members to get involved this April

1.    Amplify osteopathy awareness as a profession to generate new business.
2.    Easy, ready-to-use content for your social media – saving you time.
3.    Fresh blogs and resources to share, aimed at patients to educate them on the value of osteopathy –we want to make your busy life easier.
4.    Unite the profession for a cause while showcasing the important work we do.
5.    Connect with other osteopaths and encourage community engagement.

As part of this campaign, we have designed assets for you to use on your marketing channels to promote osteopathy.

Below is your Member Marketing Pack, which contains the social media content. We have tailored suggested content to reflect the different types of membership, so there is something to suit everyone. These posts are suggestions and a guide. You know your audience best, so feel free to adapt as you see fit.   

Download your Member Marketing Pack 

Below you will find the following assets:

• Facebook, Instagram and LinkedIn social graphics
• Banners for you to use on your patient emails or website
• A4 flyer for display in your reception area

To download images, simply right-click on your mouse and select 'save as' or 'copy image'

Below you will find:

• A draft template press release to engage with local media. It’s been personalised for association members only. The copy is Ahpra compliant, and Osteopathy Australia cannot be responsible for direct changes to the copy.

Download your draft template media release

Here is a handy guide for osteopaths on how to promote your business or practice and share stories in the local media, and raise awareness about osteopathy.