AHPRA Advertising Guidelines Updated

Ahpra Advertising Guidelines December 2020

Health practitioners are encouraged to check and correct their advertising to ensure compliance with the revised Advertising Guidelines that were released last November and took effect on 14 December 2020.

‘The National Law limits how regulated health services can be advertised. It is a professional obligation for registered health practitioners to advertise responsibly and support members of the community to make informed choices
about their healthcare. When preparing their advertising, a health practitioner should always put the public first and ensure their advertising is not false, misleading or deceptive,” AHPRA CEO Martin Fletcher said.

View the Advertising Guidelines
View the Social Media Guidelines

The National Boards and AHPRA also updated the Advertising compliance and enforcement strategy for the National Scheme. The strategy was launched in 2017 to improve voluntary compliance with the advertising requirements and to introduce a new enforcement approach to non-compliance. If you prefer listening to reading, AHPRA’s Taking Care podcast discusses advertising regulated health services. AHPRA releases a new episode every fortnight, discussing current topics and the latest issues affecting safe healthcare in Australia. You can also listen and subscribe on Spotify, Apple Podcasts and by searching ‘Taking Care’ in your podcast player.

Further information

For more information on how to market your business, visit the Osteopathy Australia My Practice section.

Osteopathy Australia also offers mandatory CPD webinars on Advertising.
An AHPRA-friendly guide to easy, ethical and effective marketing (M)
Advertising: Testimonials and Special Offers (M) 

Osteopathy Australia Partners

We work with these complementary key organisations as an essential part
of providing high quality healthcare for Australians.

Guild Insurance
GuildSuper
BioCeuticals
EMS
London College of Animal Osteopathy
Insurance Commission of WA
Australasian College of Sport & Exercise Physicians
ESSA
DVA
OIA
Arthritis Australia
HICAPS
OBA
MAIC QLD
National Rural Health Alliance
Worksafe ACT
AHPA
Australian Osteopathic Accreditation Council
Medicare
RMIT University
NSW SIRA
NSW Workcover
SA Worksafe
VIC Worksafe
Workcover WA
Victoria University
FlexEze
TAS Workcover
MAIB
Sleepmaker
Pain Australia
Health Workforce Australia
Better Pain Management
NT Worksafe
AHPRA
OPC Health
Member Advantage
Wentworth Advantage
VIVOBAREFOOT
MAC SA
SCU
QLD Worksafe
TAC VIC
Associations Forum
Brooks Shoes
Cliniko
Kymdan
Serenity HLP by Regal sleep